Director & Specialist Advisor At Replico Ltd
Editor In Chief At The Endless Bookcase
I help individuals and businesses monetise their expertise by productising it.
What that means is that I help them make money from what they know and do by turning that know-how into products that can be replicated. These products range from books which I publish through The Endless Bookcase through licensing schemes to full scale franchises (via Replico).
These all involve selling intellectual property (IP) rather than selling time by the day or hour. Licensing and franchising mainly involve turning services into products.
I cover all commercial aspects of publishing, licensing and franchising. Legal aspects are covered by external specialist.